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Everyone uses social media differently, what works for one person or company may not work for another, however there are some universal truths and below you will find five top tips that many businesses could benefit from.
Don't be an Island
The point of SOCIAL media is to communicate, ask questions and answer other peoples it will help you look like the expert you are
It’s easy to forget that it’s a person you’re really talking to not a computer, and as such you need to write your strategy as if you’re talking face to face. Basically be less formal and more warm/genuine
Don’t Always Talk ‘Shop’
Key mistake a lot of businesses make is Sell, Sell, Sell, and that’s not what you want to be doing on social media at all! Post off topic links to things you’re interested in, ask questions and be unique E.g. a car company could ask – What’s your favourite driving song?
Spell check and check your grammar, people will forgive an occasional typo but constant mistakes will get you a bad rep
Ask for follows
And last but not least, ASK for people to follow you any chance you get, in person, emails and on your company brochures and websites
I hope this was interesting and if you’re interested about how these tips could affect your business please feel free to arrange a one-on-one meeting to discuss how we could improve your social media