Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More
LinkedIn is just for B2B and other misconceptions
Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More
5 top tips for Social Media Success
Everyone uses social media differently, what works for one person or company may not work for another. … Read More
How to Customise your twitter page
This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More
SOCIAL MEDIA CHECKLIST
Make sure you know you’ve got the tools to succeed this year with our social media check list read more
SALES VS MARKETING
Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE
Is Now the Time to Outsource Your Marketing?
Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More
One Tip for Social Media Growth
One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is:Read More
Can Social Media Help Your Brand?
The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More
If you find yourself spending a lot of money on content marketing and getting little back, you may be thinking ‘why am I doing this?’ or ‘Wow… I didn’t think this would be so expensive’
There are a few things you can do to minimise the cost, but the number one reason WHY content marketing is so expensive is simple
You need a marketing plan.
It’s as simple as that.
A marketing plan is a document that you can use to identify what activities you’re doing; how much time you’re spending on each activity and what resources you need to invest in it.
A properly written marketing plan also sets out our budget, broken down by each platform, with a weekly, monthly and yearly budget.
Now, you may be thinking if you use an outside agency to do your marketing you don’t need a plan, however that’s false, if you’re using an agency, make sure they at least have a plan and strategy written with you involved.
Content marketing is a great tool to drive traffic to your website and build up your personal and brand awareness, however it is only a small part of your marketing activities and shouldn’t be your only marketing activity.
However, one thing you need to remember if your business is growing and you’re gaining new customers, your content marketing isn’t too expensive (even if the budget seems high!)
Make a plan, and budget your content marketing – AND STICK TO IT