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PAST BLOGS

Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More


LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More


5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More

SOCIAL MEDIA CHECKLIST

Make sure you know you’ve got the tools to succeed this year with our social media check list read more

SALES VS MARKETING

Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More


One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More

The last 10 years have seen a fundamental change in the way many of us do business.


New technology has emerged, giving us all the power of a computer in our pockets.


Paving the way for a new breed of marketing.


Social Media


There is a common misconception among many business owners and senior leadership that Social Media platforms (such as Facebook and twitter) are a passing trend that can be used for sales with no negative side effects if poorly done.


This is incorrect.


Social Media is not for sales!


A shocking revelation we know.


So if not for sales what is social media used for and why should brands invest money into it.


Simply put Social media is a way to raise your brand awareness and drive traffic to your website and make you an industry leader.


Now a common question is


‘how is this not sales?’


The simple answer to this is, it kind of is, but not exactly.


It may eventually lead to sales down the road, however entering into Social Media expecting one sale a week or a day is a recipe for disappointment.


So why invest?


One reason is there is a satisfaction with strangers at events hearing your name or company and saying


 ‘oh yea I know you, you do XYZ don’t you? I saw you on Twitter’


Another is, if people aren’t seeing your name on a daily basis they’re seeing your competitors and are more likely to buy from them when the time comes to making a sale.


People don’t buy from strangers, they buy from brands they recognise even if they’ve never met you before, by seeing your name constantly on social media they begin to feel a connection with you allowing you a in with them.


This is where quality content and a dedicated strategy comes into place, if you’re just ‘ad hocking’ it day by day with no end goal in sight you run the risk of

A) irritating your potential clients

B) wasting your own time and company resources.


Social Media is one of the most underrated and mismanaged tools a business has, and the one which has the potential to cause the most damage if used incorrectly

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Can Social Media help your brand?