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PAST BLOGS

Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More


LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More


5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More

SOCIAL MEDIA CHECKLIST

Make sure you know you’ve got the tools to succeed this year with our social media check list read more

SALES VS MARKETING

Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More


One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More

Video is arguably one of the most important tools you should be using within your marketing, and should be a part of your marketing plan.

This doesn’t just mean a promo video.

People digest information extremely quickly nowadays, there’s so much of it available FOR FREE that you need to get as much information to a person as quickly as possible.

Video is a great tool to showcase your products, get your clients to share testimonials or even basic how to guides.

When you’re starting out, you can experiment with homemade videos, filmed from your smart phone and directly uploaded, this is a great way to keep the budget low and gives you a good chance on seeing a ROI.

However, there’s something to be said for using a video/filming company

1. They are usually quicker

2. Video quality should be higher

3. They have the tools and experience to add animation

4. They know how to measure ROI for video

5. A higher quality video may bring in more higher quality leads

Summery

Making a low budget is fine (and should be done in the beginning), however a professionally created video while costing a little more may gain you a much greater ROI, just remember DON’T JUST MAKE A PROMO VIDEO


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Marketing and Video, should you use it?