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PAST BLOGS

Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More


LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More


5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More

SOCIAL MEDIA CHECKLIST

Make sure you know you’ve got the tools to succeed this year with our social media check list read more

SALES VS MARKETING

Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More


One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More


The first thing you need to remember is content marketing strategies work.

People who say otherwise, fell into a simple trap.

It wasn’t designed well, with their target audience in place or with a clear set of measurable targets.


A content marketing strategy is a clear roadmap on where you want your business marketing to go and how you’re going to get there.

There’s a mistaken impression that too much planning can stagnant a brand, making it seem less human, however that’s not the case.

By having a plan in place, it gives you structure and guidance and doesn’t take away from being authentic or genuine rather it makes it easier.


A good marketing plan will have strategies in place that deals with the unexpected, such as breaking news or a changing standard (such as a Facebook or LinkedIn algorithm change)


By anticipating that things will change and how your business will respond, it enables you to get ahead of the field and beat your competitors before they can adapt.


Think of it this way, you wouldn’t go on holiday without knowing how much spending money you have or even where your going would you?


Of course, you wouldn’t, you’d at the least make a basic plan of what you’re doing.


Now answer me this

Why wouldn’t you treat an income generating activity the same way.

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Why Your business needs a Content marketing strategy

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