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Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More

LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More

5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More


Make sure you know you’ve got the tools to succeed this year with our social media check list read more


Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More

One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More

This blog will (hopefully) give you some of the information you need to succeed this year and in years to come.

So let’s begin.

[ ] Update your website

Make sure your website is up-to date and reflects the message you want to portray

[ ] Update your social bio’s

This is often the first place your customers will see. Make sure it’s up to date

[ ] Look at where your web traffic is coming from

Make sure you know where your website visitors are coming from. If you’re Yorkshire based but getting visits just from Wales your key words may need tweaking

[ ] Look at your Social Media analytics

This is an important step to see what content was being shared, viewed and/or liked.  

[ ] Analyse the Social Accounts you use

Take a look at what your customers are doing, do you need to remove a platform from your strategy, or add one (such as Instagram or Pinterest)?

[ ] Make sure ALL your staff understand your strategy

This doesn’t just include the staff responsible for the social media and website

[ ] Update your marketing strategy

Make sure your strategy reflects where you customers are visiting (from web analytics) and the kind of content they like to see (from social analytics)

[ ] Make a list of blog articles to write next year

If you have the titles already sorted you’re much more likely to actually write them

[ ] Start writing blogs now

If you have time start prewriting now, so if you’re busy it still gets done

[ ] Create Social Media Content

This could be images, videos or even the afore mentioned blogs. Again if they’re ready BEFORE you need them you’ll actually use them.

Hopefully this will help you get started, if you need more help or advice feel free to contact us to arrange a 30 minute social strategy session

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