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PAST BLOGS

Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More


LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More


5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More

SOCIAL MEDIA CHECKLIST

Make sure you know you’ve got the tools to succeed this year with our social media check list read more

SALES VS MARKETING

Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More


One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More

One thing you need to remember is content marketing isn’t free.

Even if you’re doing it yourself or in house there is a cost involved.

This could be as simple as a sheer time commitment, remember if you or your team is writing the content and putting it on various platforms they are taking time away from their main job.

If you have a dedicated marketer you have to assign a salary cost to that.

Much of content marketing can be done on a shoestring, but it’s not free.

You need to pay someone to create your content marketing plan(link), manage your various social media accounts, create (and manage) your email newsletter, plus much more.

Yes, that’s right, there’s more to content marketing than just social media, yea that’s a big part (even as big as 50%) but there’s more you need to consider, such as

Blogs

Emails

Webinars

EBooks

Leaflets

Promotions


To succeed you need to need to have at the very least the following things

1. someone creating content on a regular basis, and sending it out to your market audience (something that should be outlined in your marketing plan)

2. A clear budget on how much you’re prepared to pay

3. An understanding on how long you will do a task if there’s no ROI

4. Clear set of goals and objectives

5. Willingness to take risks for the ‘bigger picture’ (e.g. the growth of your business)

Summary

Content marketing isn’t free, but it shouldn’t break the bank.

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How Much Should Content Marketing Cost?

Need to create a marketing plan? Join one of our marketing planning days

Need to create a marketing plan? Join one of our marketing planning days