Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More
LinkedIn is just for B2B and other misconceptions
Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More
5 top tips for Social Media Success
Everyone uses social media differently, what works for one person or company may not work for another. … Read More
How to Customise your twitter page
This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More
SOCIAL MEDIA CHECKLIST
Make sure you know you’ve got the tools to succeed this year with our social media check list read more
SALES VS MARKETING
Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE
Is Now the Time to Outsource Your Marketing?
Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More
One Tip for Social Media Growth
One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is:Read More
Can Social Media Help Your Brand?
The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More
SALES AND MARKETING ARE OFTEN USED INTERCHANGEABLE AND IN SOME INSTANCES, THERE IS OVERLAP, HOWEVER THEY ARE TWO VERY DIFFERENT ASPECTS THAT IT IS IMPORTANT TO NOT CONFUSE OR MIX UP.
When you run a small business, you may end up doing everything and this is where the line is blurred, and it’s important to know the difference between the two processes and plan accordingly.
Marketing at its core is about casting a net and making people aware of you, your business and its core values. It is designed to reach as many people as possible within your target audience (something you need to set) and broadcasts the over-arching message, form products you wish to sell to the culture you wish to promote.
In recent years, there has been a shift from paper based and TV marketing to Social Media, and while the traditional models are still important, Social Media does make it easier to measure, target and direct your customers to where you want them, and this leads to sales.
Once you’ve got the customer where you want them (e.g. your website) that is the place to get their contact information from them, so you can move to the sales stage.
Sales is about pushing a produce, or service, and is much more specialised and direct. Sales usually occurs one-on-one either face to face or over the phone. If you’re marketing has been done correctly the customer knows why you’re speaking to them, and is much more receptive, if it hasn’t been done correctly or this is a cold call it’s important your staff or yourself is trained in how to speak and interact with the customer.
While this is a somewhat simplified explanation of Marketing vs Sales, hopefully it’s given you some food for thought and the desire to learn more