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PAST BLOGS

Social Media for Small Business

Social Media Is an Important Tool for All Small Businesses, However a Misconception Is That Once You Have an Account That’s It, You Don’t Have to Do Anything Else. … Read More


LinkedIn is just for B2B and other misconceptions

Something we hear a lot (even form other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook. … Read More


5 top tips for Social Media Success

Everyone uses social media differently, what works for one person or company may not work for another. … Read More

How to Customise your twitter page

This guide will help you set up your twitter account so it displays properly to all who may be interested in your business. .. Read More

SOCIAL MEDIA CHECKLIST

Make sure you know you’ve got the tools to succeed this year with our social media check list read more

SALES VS MARKETING

Sales and marketing are often used interchangeable and in some instances, there is overlap READ MORE

Is Now the Time to Outsource Your Marketing?

Choosing to Outsource Your Digital Marketing Can Be One of the Most Important Decisions Your Business Makes, and Is Something That Shouldn’t Be Rushed into. Read More


One Tip for Social Media Growth

One of the Most Common Questions We Get Asked When Networking or Meeting New Prospects Is: Read More

Can Social Media Help Your Brand?

The Last 10 Years Have Seen a Fundamental Change in the Way Many of Us Do Business. Read More

WE HEAR THE TERM ‘SOCIAL MEDIA’ A LOT IN BUSINESS, FROM PEOPLE TELLING US WE SHOULD BE ON IT, TO BEING ASKED WHAT PLATFORMS WE’RE ON.


But what exactly is Social Media.


Colins defines social media as

‘Agencies, such as websites and applications that facilitate social networking’


So you might now be thinking, great. What does that actually mean?

Ok I’ll let you into a little secret, listen closely.


*whispers* Social Media is a way to network with friends, colleagues and prospective sales online *whispers*


That’s right! Social Media is a networking platform!


NOT a sales one.


This is something many organisations forget when writing their strategy, they just focus on sell, sell, sell and forget to actually network with the people their speaking too.


So now we know what it actually is, what are the Platforms?


Firstly they are literally hundreds across the globe so here’s the most popular in the UK


LINKEDIN


LinkedIn is a popular tool for professional to connect and network.

You communicate via Updates and Posts.

LinkedIn is useful for its search function and the ability to take part in group discussions with people outside your network from across the world.


FACEBOOK


Initially created for University (or College if you’re American) students to connect it quickly spread for anyone to use. In recent years businesses have realised the power of sharing news and events via updates.

Primary Features

- Groups

- Events

- PPC


TWITTER


Twitter is unusual as you only have 140 characters to work with, this includes spaces, web links, pictures and punctuation.

It is very fast passed, so you need multiple updates a day.

You communicate via ‘Tweets’ and direct messages


 PINTREST


Pintrest is another unusual platform, being image based with comments. Linked are embedded into the images to send people to the desired website.

What makes Pintrest unusual is its primary user is female (around 70%)


Honourable mentions as useful tools which grow more every day

- Snapchat

- Watts App

- Instagram


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SO WHAT IS SOCIAL MEDIA?